Competitive intelligence 810


 
Module code INL 810
Qualification Postgraduate
Faculty Faculty of Engineering, Built Environment and Information Technology
Module content

"The next best thing to knowing all about your own business is to know all about the other fellow's business" -  John D Rockefeller
Establishing an effective competitive intelligence program is an integral part of every enterprise that wants to survive in the new millennium. This module focuses on the competitive intelligence strategy, intelligence management, intelligence processes, the intelligence resources, competitive technology intelligence and security.

Module credits 20.00
Prerequisites No prerequisites.
Contact time 3 lectures per week
Language of tuition Module is presented in English
Department Information Science
Period of presentation Year

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